SHIFT // 2017 Shift 2017

Wednesday, November 29, 2017

Westin New York at Times Square


Video consumption is fragmenting across countless devices, services and platforms, creating unprecedented challenges for advertisers and content publishers. 

Re-aggregating target audiences and delivering the right video ads to them – efficiently and at scale – have become top priorities for all involved in the video and TV industries. 

Programmatic video and TV advertising offers a compelling opportunity to shift to an automated, data-enabled and flexible approach that delivers higher value across screens. eMarketer estimates that spending on programmatic video and TV (including addressable) will be nearly $16 billion in 2018.

Although programmatic has made huge progress, it is still complex and concerns persist about viewability and brand safety.

The 3rd annual SHIFT // Programmatic Video & TV Advertising Summit is an immersive one-day conference bringing together over 350 senior industry leaders to explore the key opportunities and critical challenges programmatic presents.  

For anyone who is focused on accelerating the success of programmatic video and TV advertising, SHIFT is a must-attend day of learning and networking.


(more information coming soon)

7:45am - 8:55am Networking Breakfast
8:55am - 9:00am Welcome
  • Will Richmond - Editor and Publisher, VideoNuze
9:00am - 9:50am
Setting the Stage – The Rise of Programmatic Video & TV  
Programmatic is becoming a bigger part of both online video and TV. eMarketer is forecasting $10.6 billion and $4.4 billion of programmatic video and TV ad spending, respectively, by 2018. What’s driving programmatic’s growth and what are industry participants doing to capitalize? Will the critical trends accelerate or stabilize and why? 
  • Lauren Fisher – Senior Analyst, eMarketer (presenter)
Discussion to follow:
  • Ian Ferreira – EVP, Programmatic, WideOrbit
  • Lauren Fisher – Senior Analyst, eMarketer
  • Adam Heimlich – SVP, Programmatic,  Managing Director of HX, Horizon Media
  • Dean Lucente – Senior Director, Advanced TV & Programmatic Media Solutions, Comcast Spotlight
  • Lorne Brown – Founder and CEO, Operative (moderator)
9:50am - 10:20am How Data is Fueling the Audience-Centric Video Ad Model 
First and third-party data are the allowing advertisers and video content providers to tap into programmatic’s potential and reach increasingly fragmented audiences. Learn more about how data is being used and how it’s unlocking new ROI.
  • Larry Allen – VP, Ad Innovation and Programmatic Solutions, Turner Ad Sales
  • Joan Fitzgerald  – VP, Product Management and Business Development, TiVo
  • Noah Levine – SVP, Advertising Data & Technology Solutions, Fox Networks Group
  • George Musi – SVP, Head of Analytics and Insight, Optimedia | Blue 449
  • Tim Hanlon – Founder and CEO, The Vertere Group, LLC (moderator) 
10:20am - 10:50am Why Premium Video Providers are Navigating Carefully Into Programmatic

Given the scarcity and value of their ad inventory, programmatic presents unique considerations for premium video providers. How are these providers tapping into programmatic’s potential, while still harnessing the best of existing models?

  • Mike Dean – VP, Programmatic and Data-Driven Sales, ABC
  • Jason DeMarco – VP, Programmatic and Audience Solutions, A+E Networks
  • Doug Fleming – Head of Advanced TV, Hulu 
  • Jana Meron – VP, Programmatic and Data Strategy, Business Insider
  • James Rooke – Chief Revenue Officer, FreeWheel (moderator)
10:50am - 11:15am Morning Networking Break


11:15am - 11:45am Connected TVs: Poised for Programmatic Success

Over 60% of U.S. homes now have a TV connected to the Internet, and long-form viewing is growing in the “new living room.” All of this means that connected TVs are becoming a critical environment for video advertising and programmatic. Explore how this big opportunity is being pursued.

  • Sean Buckley – SVP, Global Revenue, SpotX
  • Scott Rosenberg – VP, Advertising, Roku
  • Seth Walters – Senior Partner, Interactive & Connected Television, Modi Media, part of GroupM
  • Will Richmond – Editor and Publisher, VideoNuze (moderator)
11:45am - 12:20pm Keynote Interview – How NBCU is Innovating with Programmatic

With its NBCUx private exchange initiative, NBCU has been one of the most forward-thinking TV network groups pursuing programmatic. Most recently, NBCUx was extended for linear TV, enabling buyers to leverage data and automation across NBCU’s TV networks. Learn how NBCU is building on its traditional ad sales strengths with programmatic, what’s on the roadmap for further innovation and how programmatic will scale across the TV industry.

  • Dan Lovinger – EVP, NBC Sports Group, Advertising Sales, NBCUniversal
  • Mike Shields – Senior Editor, The Wall Street Journal (interviewer)
12:20pm - 12:50pm Programmatic on the Go: How to Tap Into Mobile Video

Mobile video viewing surging, but it’s a totally different medium than desktop with dominant social platforms like Facebook and Snapchat, an ongoing user experience debate between vertical vs. horizontal video, and fragmentation between in-app and mobile web viewing. What’s programmatic’s place in this confusing landscape?

  • Brian Danzis – Head of Global Video Monetization, Spotify
  • Jeremy Hlavacek – VP, Global Automated Monetization, The Weather Company, an IBM Business
  • Frank Sinton – CEO and Founder, Beachfront Media
  • Sarah Warner – Managing Partner, Digital Investment Lead, Programmatic and Video, GroupM
  • Alanna Gombert – SVP, Technology & Ad Operations, IAB (moderator)
12:50pm - 1:40pm Lunch


1:40pm - 2:10pm Succeeding With Multiscreen Video Campaigns
With viewers fragmenting to multiple devices and video services, aligning data, standardizing measurement and streamlining execution are all essential. Learn whether programmatic is helping or hindering video campaign optimization.
  • Ashish Chordia - Founder and CEO, Alphonso
  • Andrew Feigenson – Managing Director, Digital, Nielsen
  • Jason Kanefsky – Chief Investment Officer, Havas Media
  • Rachel Schlanger – Managing Director, Partnerships, Initiative US
  • Scott Ferber – Chairman and CEO, Videology (moderator)
2:10pm - 2:40pm Transactions in Transition: Sizing Up the New Possibilities 

Programmatic is opening up new possibilities in how video advertising can be transacted. Private marketplaces, public exchanges, reserved, RTB, programmatic direct, header bidding, the list goes on and on for programmatic-based options. How is programmatic video and TV business really being done currently, and what are the big changes ahead?

  • Jason Barnett – Head of Programmatic, USA,
  • Dvir Doron – Chief Marketing Officer, Cedato
  • Erica Schmidt – EVP, Managing Director, North America, Cadreon
  • Bryan Sherman – VP, Director, Programmatic, Media Technology, DigitasLBi
  • Matt Prohaska – CEO and Principal, Prohaska Consulting (moderator)
2:40pm - 3:15pm Keynote Interview - Agencies’ Evolving Role in the Programmatic Video & TV Era

Programmatic video & TV create new opportunities for agencies to use data and technology to add value for clients as planning and buying models evolve. In this keynote, gain insights on how agencies are re-inventing their role for the programmatic era and what to expect going forward.

  • Amanda Richman – President, Starcom USA
  • Matt Spiegel – SVP, Marketing & Technology Solutions, MediaLink (interviewer)
3:15pm - 3:40pm Afternoon Networking Break


3:40pm - 4:10pm Why National TV Networks are Embracing Programmatic TV
National TV networks and local broadcasters are carving out more and more of their inventory and dedicating it to programmatic buying. This panel will explore critical issues in this fast evolving sector including: How has data-enabling affected the value of supply side ad inventory? Are buyers more efficiently reaching their target audiences? Is Programmatic TV the new Scatter Market? Is it time to get on the bus or wait for the next one?
  • Greg Anderson – Managing Director, Xaxis Media Group, North America
  • Brett Hurwitz – Business Lead – TV, AOL
  • Brian Napolitano – VP, Ad Sales, Ovation
  • Vin Paolozzi – SVP, Innovation, MAGNA
  • Chris Raleigh - Chief Commercial Officer, Placemedia
  • Dan Punt – Managing Director, FTI Consulting (moderator)
4:10pm - 4:35pm Fireside Chat - The Publisher Perspective On How To Fully Monetize Video’s Value
Efficiency. Audience buying. Data. Targeting. These words often come to mind when thinking about programmatic advertising. In this real-time environment, how do premium content brands maintain the value of their content when one of their core strengths is captivating readers - and viewers - with great stories? Learn how Conde Nast has embraced programmatic technology to drive monetization and storytelling.
  • Lisa Valentino – SVP, Network Sales and Partnerships, Condé Nast and Chief Revenue Officer of Condé Nast Entertainment
  • Matt Gillis – SVP, Publisher Platforms, AOL (interviewer)
4:35pm - 5:05pm Video’s Programmatic Future: Clearing the Path to Success
Automated, data-driven video advertising is gaining across the ecosystem. But important challenges still need to be surmounted for further success. This session will dig into what needs to be done for programmatic to further accelerate.
  • Joanne Chen – Partner, Foundation Capital
  • Barry Green – Head of Business Development, North America, VertaMedia
  • Dave Katz – VP/GM, Programmatic Revenue Platforms & Operations, Univision
  • Rich Sobel – SVP, Programs & Services, Publicis Media
  • Joe Grover – CEO, Altitude Digital (moderator)


5:05pm - 6:05pm Cocktails and Networking

(note: program and speakers are subject to change)



The Westin New York at Times Square
270 W 43rd St, New York, NY 10036


Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze


Note - if you work for an advertiser or agency you might be eligible for a complimentary ticket. And if you're a startup or student, you're eligible for a deeply discounted ticket. Please contact Will Richmond to learn more and receive the appropriate registration code. Tickets are transferable, but are non-refundable.

Event Updates

  • 10-16-17 NBCUniversal EVP Mike Rosen and Universal McCann Chief Investment Officer Jon Stimmel to Keynote at SHIFT
    NBCUniversal EVP Mike Rosen and Universal McCann Chief Investment Officer Jon Stimmel to Keynote at SHIFT
    by Will Richmond
    I’m excited to share that Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal and Jon Stimmel, Chief Investment Officer, Universal McCann, will be our keynote speakers at the SHIFT // 2017 Programmatic Video & TV Ad Summit on Wednesday, November 29th in NYC. 
    Mike will be interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting, focusing on how NBCUniversal is innovating with programmatic. NBCUniversal has moved aggressively to enable ad buyers to use data and technology to buy its inventory. It most recently announced Target as its first self-serve programmatic client for national inventory, powered by 4C Insights. In addition to discussing NBCUniversal’s own efforts, Mike will address how TV networks can embrace programmatic to compete more effectively.
    Jon will be interviewed by Matt Spiegel, Managing Director, Marketing & Technology Solutions at MediaLink about how UM is driving clients’ business outcomes with automation and data-enablement for video and TV ad buying. Jon will also address more broadly how programmatic is impacting agencies and what they should be doing to adapt and succeed. 
    Mike’s and Jon’s keynote sessions highlight a jam-packed day of exciting sessions covering all aspects of programmatic video and TV. I’ll be posting the full SHIFT program shortly.
    Early bird registrants save $100, with all eligible to win one of three Roku Ultra 4K Streaming Players. Further discounts are available on 5-packs and 10-packs. Startups and students can register for a reduced $245 ticket (contact me for the code). 
    I hope you’ll join us for this must-attend day of learning and networking!
    Learn more and register now!
  • 9-14-17 Discounted Registration for 3rd Annual SHIFT // Programmatic Video & TV Advertising Summit; 12 Initial Sponsors

    Discounted Registration for 3rd Annual SHIFT // Programmatic Video & TV Advertising Summit; 12 Initial Sponsors


    by Will Richmond


    Early bird discounted registration is now available for VideoNuze’s SHIFT // 2017 Programmatic Video & TV Advertising Summit on Wednesday, November 29th in NYC. This will be our 3rd annual SHIFT conference, with last year’s event drawing 400+ attendees and 50 executive speakers. 


    Twelve industry-leading companies are on board as sponsors, including Title Partner FreeWheel; Premier Partners  SpotX, VertaMedia and Videology; Headline Partners 4C Insights, Beachfront Media, Cadent, Cedato, SintecMedia, Smart AdServer and Vemba plus Branding Partner Roku. 


    I’m very grateful that all of these companies are supporting SHIFT. There are additional sponsorship opportunities available; please contact me if you’d like to learn more. 


    SHIFT is entirely focused on how data-enablement and automation are revolutionizing video and TV advertising. eMarketer estimates that spending on programmatic video and TV (including addressable ads) will reach nearly $16 billion in 2018. Every macro industry trend suggests that for video advertising to be sustainable, it must become more targeted, efficient and effective. This is why programmatic approaches are gaining momentum. 


    The SHIFT program will include a mix of keynote interviews, panel discussions, fireside chats and research presentations. The goal is to provide attendees with insights and data that are valuable in both day-to-day and longer-range planning. Stay tuned for more information about the program and our initial group of speakers. 


    Learn more and register now!