SHIFT // 2017 Shift 2017

Wednesday, November 29, 2017

Westin New York at Times Square
#ShiftVideo2017

WHY ATTEND SHIFT // 2017?

Video consumption is fragmenting across countless devices, services and platforms, creating unprecedented challenges for advertisers and content publishers. 

Re-aggregating target audiences and delivering the right video ads to them – efficiently and at scale – have become top priorities for all involved in the video and TV industries. 

Programmatic video and TV advertising offers a compelling opportunity to shift to an automated, data-enabled and flexible approach that delivers higher value across screens. eMarketer estimates that spending on programmatic video and TV (including addressable) will be over $17 billion in 2019.

Although programmatic has made huge progress, it is still complex and concerns persist about viewability and brand safety.

The 3rd annual SHIFT // Programmatic Video & TV Advertising Summit is an immersive one-day conference bringing together over 350 senior industry leaders to explore the key opportunities and critical challenges programmatic presents.  

For anyone who is focused on accelerating the success of programmatic video and TV advertising, SHIFT is a must-attend day of learning and networking.


PROGRAM

(Note: program is subject to change)

 

7:45am - 8:55am Networking Breakfast
   
8:55am - 9:00am Welcome
 
  • Will Richmond - Editor and Publisher, VideoNuze
9:00am - 9:35am eMarketer: Forecasting Programmatic's Rise 
 
eMarketer is bullish on programmatic playing an ever-bigger role in online video and TV. The firm is forecasting $13.4 billion and $3.8 billion of programmatic video and TV ad spending, respectively, by 2019. What are the key factors behind programmatic’s growth and what are the key challenges?  Learn more in this presentation and follow up Q&A.
 
  • Lauren Fisher – Principal Analyst, eMarketer (presenter)
  • Interview to follow with Will Richmond
 
9:35am - 10:20am

Programmatic isn’t Automatic for Premium Video

 

FreeWheel works with premium video partners who operate at the forefront of the converging video landscape – providing viewers access to content across linear, OTT, mobile, and desktop – and programmatic has become a major part of their monetization mix. This session will offer insight from the trenches of programmatic video and discuss what every premium video provider needs to know.

 

  • Julie Van Ullen – VP, Publisher Sales & Account Management, FreeWheel (presenter)

Discussion to follow:

  • Herve Brunet – General Manager, Markets, FreeWheel
  • Jill Steinhauser – SVP, Ad Sales Planning & Operations, Discovery Communications
  • Julie Van Ullen – VP, Publisher Sales & Account Management, FreeWheel (moderator)
10:20am - 10:55am Innovation is Transforming the Programmatic Value Chain
 
Innovation is key to programmatic’s ongoing evolution, improving efficiency and effectiveness for both buyers and sellers. Explore the transforming programmatic value chain, how video supply path optimization fits in, header bidding updates, automation and much more.
 
  • Paul Bannister – EVP, CafeMedia
  • Dvir Doron – CMO/BDO, Cedato
  • Romain Job - General Manager, Americas, Smart AdServer
  • Chip Schenck – VP of Audience and Programmatic Solutions, Meredith
  • Frank Sinton – CEO and Founder, Beachfront Media
  • Brian Ring – Principal Analyst, Ring Digital LLC (moderator)
10:55am - 11:15am Morning Networking Break
 

 

11:15am - 11:50am

Keynote Interview: Agency Opportunities in Programmatic Video & TV 

 
Where are the opportunities for agencies to create new value for clients as programmatic ramps up in video and TV advertising? Learn how agencies are adapting to a new role for successful in the programmatic era.
 
  • Jon Stimmel – Chief Investment Officer, Universal McCann
  • Matt Spiegel – Managing Director, Marketing & Technology Solutions, MediaLink (interviewer)

Presented by:

11:50am - 12:25pm Trending Now: What’s Ahead for Programmatic Video and TV?
 
Programmatic is undoubtedly going to gain a bigger share of video and TV ad spending in the future. What are the key trends that will drive the market? What challenges still need to be solved? And who stands to gain the most?
 
  • Paul Alfieri – Chief Marketing Officer, Cross MediaWorks
  • Rob Byrnes – VP, Digital Planning, National Geographic
  • Rob Cukierman – VP, Sales Strategy & Partnerships, Vevo
  • Stephen Strong – Head of Revenue, Newsy
  • Tore Tellefsen – VP of TV Solutions, DataXu
  • Chris Karl – CEO, VertaMedia (moderator)
12:25pm - 1:00pm

Server Side: Linear and On Demand

 
Viewership is growing rapidly on devices like connected TV where executing traditional client-side video advertising is difficult.  If server-side ad insertion (SSAI) is the scalable, seamless way to monetize the TV-like experiences of the future, is the advertising ecosystem on board?  Join the IAB in pushing programmatic leaders like SpotX and online video leaders like Brightcove to solve the challenges of the server-side future.
 
  • Mike Green – VP, Marketing and Business Development, Media Business, Brightcove
  • Kevin Schaum – Senior Director, Advanced Solutions Group, SpotX
  • Amit Shetty – Senior Director, Video and Audio, IAB (moderator)
1:00pm - 1:45pm Lunch and Networking
 

 

1:45pm - 2:20pm Executing the Roadmap for Success in Audience Buying
 

Audience buying has become a mantra in the multiscreen world as publishers try to fully monetize their audiences and advertisers seek holistic viewer relationships. However, incomplete measurement, device proliferation, platform fragmentation and other issues loom large. What’s the roadmap for success in audience buying?
 

  • Gabe Bevilacqua – SVP of Product Management, Advanced Advertising, Viacom
  • Jason DeMarco – VP, Audience and Data Solutions, A+E Networks
  • Anupam Gupta – Chief Product Officer, 4C Insights
  • Adam Hecht – VP, Monetization, SintecMedia
  • Mary Ann Halford – Senior Advisor, FTI Consulting (moderator)
2:20pm - 2:55pm

Keynote Interview – How NBCUniversal is Raising the Bar for Programmatic

 

NBCUniversal has been among the most aggressive TV network groups adopting programmatic approaches to its advertising business. Earlier this year the company committed $1 billion of inventory to targeted ad campaigns. In September, it launched its first self-service private market with Target. Get inside NBCUniversal’s programmatic TV strategy and how it’s raising the bar.
 

  • Mike Rosen – EVP, Portfolio Sales and Strategy, NBCUniversal
  • Matt Prohaska – CEO and Principal, Prohaska Consulting (interviewer)
Presented by:
2:55pm - 3:15pm Afternoon Networking Break
 

 

3:15pm - 3:55pm Fireside Chat: Bringing the Precision of the Digital Age to Television
 

Over the past several years, the television industry has been full steam ahead in introducing data-driven ad solutions and forming groundbreaking initiatives such OpenAP. The goal: introducing, at scale, the kinds of targeted advertising and buying efficiency that was born out of digital advertising. Are advertisers and agencies capitalizing on these new opportunities, and what will help accelerate progress to the point where these new practices move beyond experiments to becoming normal course of business?

 

  • Dan Aversano – SVP, Ad Innovation and Programmatic Solutions, Turner Ad Sales
  • Scott Ferber – Chairman and CEO, Videology (presenter/interviewer)
3:55pm - 4:30pm Devices and Distribution: Making Advertising Payoff
 

TV Mobile devices are omnipresent. Connected TVs are taking over the living room. Video distribution is essential. In this rapidly fragmenting landscape, targeting viewers where they’re watching is becoming more complex than ever. How can programmatic streamline the process of getting the right ad to the right viewer at the right time? 

 
  • Stephen Bach – SVP, Partnerships and Business Development, Vemba
  • Youssef Ben-Youssef – Director, Ad Platform, Roku
  • Keith Grossman – Global Chief Revenue Officer – Bloomberg Media Group
  • Anthony Laurenzo – SVP, Non-Linear Video Strategy & Investment, Amplifi
  • Tim Hanlon – Founder and CEO, The Vertere Group (moderator)
4:30pm - 5:05pm Maximizing Data’s ROI
 
Segmenting and targeting users based on multiple data sources are at the heart of driving programmatic video’s growth. But data comes in lots of different flavors, some more useful than others. Dive deep into how to maximize data’s ROI.

 

  • Dan Callahan – VP, Programmatic Sales, Fox Networks Group
  • Judith Hammerman – SVP, Data Solutions & Programmatic Solutions, Time Inc.
  • Mark Risis – Head of Global Data Partnerships, IBM Watson Advertising
  • Brian Leder – Partner and Chief Strategy Officer, Promatica (moderator)
 
5:05pm - 6:05pm Cocktails and Networking
 
 

 

7:45am - 8:55am Networking Breakfast
   
8:55am - 9:00am Welcome
 
  • Will Richmond - Editor and Publisher, VideoNuze
9:00am - 9:50am
Setting the Stage – The Rise of Programmatic Video & TV  
 
Programmatic is becoming a bigger part of both online video and TV. eMarketer is forecasting $10.6 billion and $4.4 billion of programmatic video and TV ad spending, respectively, by 2018. What’s driving programmatic’s growth and what are industry participants doing to capitalize? Will the critical trends accelerate or stabilize and why? 
 
  • Lauren Fisher – Senior Analyst, eMarketer (presenter)
 
Discussion to follow:
 
  • Ian Ferreira – EVP, Programmatic, WideOrbit
  • Lauren Fisher – Senior Analyst, eMarketer
  • Adam Heimlich – SVP, Programmatic,  Managing Director of HX, Horizon Media
  • Dean Lucente – Senior Director, Advanced TV & Programmatic Media Solutions, Comcast Spotlight
  • Lorne Brown – Founder and CEO, Operative (moderator)
9:50am - 10:20am How Data is Fueling the Audience-Centric Video Ad Model 
 
First and third-party data are the allowing advertisers and video content providers to tap into programmatic’s potential and reach increasingly fragmented audiences. Learn more about how data is being used and how it’s unlocking new ROI.
 
  • Larry Allen – VP, Ad Innovation and Programmatic Solutions, Turner Ad Sales
  • Joan Fitzgerald  – VP, Product Management and Business Development, TiVo
  • Noah Levine – SVP, Advertising Data & Technology Solutions, Fox Networks Group
  • George Musi – SVP, Head of Analytics and Insight, Optimedia | Blue 449
  • Tim Hanlon – Founder and CEO, The Vertere Group, LLC (moderator) 
10:20am - 10:50am Why Premium Video Providers are Navigating Carefully Into Programmatic
  
 

Given the scarcity and value of their ad inventory, programmatic presents unique considerations for premium video providers. How are these providers tapping into programmatic’s potential, while still harnessing the best of existing models?

  • Mike Dean – VP, Programmatic and Data-Driven Sales, ABC
  • Jason DeMarco – VP, Programmatic and Audience Solutions, A+E Networks
  • Doug Fleming – Head of Advanced TV, Hulu 
  • Jana Meron – VP, Programmatic and Data Strategy, Business Insider
  • James Rooke – Chief Revenue Officer, FreeWheel (moderator)
10:50am - 11:15am Morning Networking Break
 

 

 
11:15am - 11:45am Connected TVs: Poised for Programmatic Success
 

Over 60% of U.S. homes now have a TV connected to the Internet, and long-form viewing is growing in the “new living room.” All of this means that connected TVs are becoming a critical environment for video advertising and programmatic. Explore how this big opportunity is being pursued.

  • Sean Buckley – SVP, Global Revenue, SpotX
  • Scott Rosenberg – VP, Advertising, Roku
  • Seth Walters – Senior Partner, Interactive & Connected Television, Modi Media, part of GroupM
  • Will Richmond – Editor and Publisher, VideoNuze (moderator)
11:45am - 12:20pm Keynote Interview – How NBCU is Innovating with Programmatic
 

With its NBCUx private exchange initiative, NBCU has been one of the most forward-thinking TV network groups pursuing programmatic. Most recently, NBCUx was extended for linear TV, enabling buyers to leverage data and automation across NBCU’s TV networks. Learn how NBCU is building on its traditional ad sales strengths with programmatic, what’s on the roadmap for further innovation and how programmatic will scale across the TV industry.

  • Dan Lovinger – EVP, NBC Sports Group, Advertising Sales, NBCUniversal
  • Mike Shields – Senior Editor, The Wall Street Journal (interviewer)
12:20pm - 12:50pm Programmatic on the Go: How to Tap Into Mobile Video
 

Mobile video viewing surging, but it’s a totally different medium than desktop with dominant social platforms like Facebook and Snapchat, an ongoing user experience debate between vertical vs. horizontal video, and fragmentation between in-app and mobile web viewing. What’s programmatic’s place in this confusing landscape?

  • Brian Danzis – Head of Global Video Monetization, Spotify
  • Jeremy Hlavacek – VP, Global Automated Monetization, The Weather Company, an IBM Business
  • Frank Sinton – CEO and Founder, Beachfront Media
  • Sarah Warner – Managing Partner, Digital Investment Lead, Programmatic and Video, GroupM
  • Alanna Gombert – SVP, Technology & Ad Operations, IAB (moderator)
12:50pm - 1:40pm Lunch
 

 

1:40pm - 2:10pm Succeeding With Multiscreen Video Campaigns
 
With viewers fragmenting to multiple devices and video services, aligning data, standardizing measurement and streamlining execution are all essential. Learn whether programmatic is helping or hindering video campaign optimization.
 
  • Ashish Chordia - Founder and CEO, Alphonso
  • Andrew Feigenson – Managing Director, Digital, Nielsen
  • Jason Kanefsky – Chief Investment Officer, Havas Media
  • Rachel Schlanger – Managing Director, Partnerships, Initiative US
  • Scott Ferber – Chairman and CEO, Videology (moderator)
2:10pm - 2:40pm Transactions in Transition: Sizing Up the New Possibilities 
 

Programmatic is opening up new possibilities in how video advertising can be transacted. Private marketplaces, public exchanges, reserved, RTB, programmatic direct, header bidding, the list goes on and on for programmatic-based options. How is programmatic video and TV business really being done currently, and what are the big changes ahead?

  • Jason Barnett – Head of Programmatic, USA, Teads.tv
  • Dvir Doron – Chief Marketing Officer, Cedato
  • Erica Schmidt – EVP, Managing Director, North America, Cadreon
  • Bryan Sherman – VP, Director, Programmatic, Media Technology, DigitasLBi
  • Matt Prohaska – CEO and Principal, Prohaska Consulting (moderator)
2:40pm - 3:15pm Keynote Interview - Agencies’ Evolving Role in the Programmatic Video & TV Era
 

Programmatic video & TV create new opportunities for agencies to use data and technology to add value for clients as planning and buying models evolve. In this keynote, gain insights on how agencies are re-inventing their role for the programmatic era and what to expect going forward.

  • Amanda Richman – President, Starcom USA
  • Matt Spiegel – SVP, Marketing & Technology Solutions, MediaLink (interviewer)
3:15pm - 3:40pm Afternoon Networking Break
 

 

3:40pm - 4:10pm Why National TV Networks are Embracing Programmatic TV
 
National TV networks and local broadcasters are carving out more and more of their inventory and dedicating it to programmatic buying. This panel will explore critical issues in this fast evolving sector including: How has data-enabling affected the value of supply side ad inventory? Are buyers more efficiently reaching their target audiences? Is Programmatic TV the new Scatter Market? Is it time to get on the bus or wait for the next one?
 
  • Greg Anderson – Managing Director, Xaxis Media Group, North America
  • Brett Hurwitz – Business Lead – TV, AOL
  • Brian Napolitano – VP, Ad Sales, Ovation
  • Vin Paolozzi – SVP, Innovation, MAGNA
  • Chris Raleigh - Chief Commercial Officer, Placemedia
  • Dan Punt – Managing Director, FTI Consulting (moderator)
4:10pm - 4:35pm Fireside Chat - The Publisher Perspective On How To Fully Monetize Video’s Value
 
Efficiency. Audience buying. Data. Targeting. These words often come to mind when thinking about programmatic advertising. In this real-time environment, how do premium content brands maintain the value of their content when one of their core strengths is captivating readers - and viewers - with great stories? Learn how Conde Nast has embraced programmatic technology to drive monetization and storytelling.
 
  • Lisa Valentino – SVP, Network Sales and Partnerships, Condé Nast and Chief Revenue Officer of Condé Nast Entertainment
  • Matt Gillis – SVP, Publisher Platforms, AOL (interviewer)
4:35pm - 5:05pm Video’s Programmatic Future: Clearing the Path to Success
 
 
Automated, data-driven video advertising is gaining across the ecosystem. But important challenges still need to be surmounted for further success. This session will dig into what needs to be done for programmatic to further accelerate.
 
  • Joanne Chen – Partner, Foundation Capital
  • Barry Green – Head of Business Development, North America, VertaMedia
  • Dave Katz – VP/GM, Programmatic Revenue Platforms & Operations, Univision
  • Rich Sobel – SVP, Programs & Services, Publicis Media
  • Joe Grover – CEO, Altitude Digital (moderator)

 

5:05pm - 6:05pm Cocktails and Networking
   

(note: program and speakers are subject to change)

Keynote Speakers

Speakers

Sponsors

Venue

The Westin New York at Times Square
270 W 43rd St, New York, NY 10036

 

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

Register

Note - if you work for an advertiser or agency you might be eligible for a complimentary ticket. And if you're a startup or student, you're eligible for a deeply discounted ticket. Please contact Will Richmond to learn more and receive the appropriate registration code. Tickets are transferable, but are non-refundable.

Event Updates

  • 11-15-17 Two Weeks From Today at SHIFT Programmatic: Hear from 40 Speakers on 11 Sessions
    Two Weeks From Today at SHIFT Programmatic: Hear from 40 Speakers on 11 Sessions
     
    by Will Richmond
     
    Two weeks from today will be our 3rd annual SHIFT // Programmatic Video & TV Advertising Summit on November 29th in NYC. The program is locked in with 40 amazing speakers who will be featured in keynotes, research presentations, fireside chats and panel discussions throughout the day. 
     
    Kicking things off will be Lauren Fisher, Principal Analyst at eMarketer, who will share details behind her forecast that programmatic video & TV will exceed $17 billion by 2019. 
     
    Our morning keynote interview is with Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal and the afternoon keynote interview is with Jon Stimmel, Chief Investment Officer, Universal McCann. In addition, Dan Aversano, SVP, Ad Innovation and Programmatic Solutions at Turner Ad Sales will be featured in an afternoon spotlight fireside chat. 
     
    A reminder that all SHIFT paid attendees will be entered to win 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $245 ticket (contact me for the code). 
     
    As always, there will be abundant networking opportunities with speakers and attendees at SHIFT.
     
    Please join us for what will be the highest-impact day of learning and networking around programmatic video & TV of 2017.
     
    Learn more and register now!
  • 11-9-17 Early Bird Ends Friday: Save $100 and Win a Roku Ultra at SHIFT
    Early Bird Ends Friday: Save $100 and Win a Roku Ultra at Nov. 29th SHIFT // 2016 Programmatic Video & TV Ad Summit
     
    by Will Richmond
     
    Early bird discounted tickets end on Friday for the SHIFT // 2017 Programmatic Video & TV Advertising Summit on Wednesday, November 29th in NYC. If you register early you save $100 and also double your chances* of winning 1 of 3 Roku Ultra 4K players, generously provided by Roku. Additional discounts are available on 5-packs and 10-packs. Startups and students can register for the reduced $245 ticket (contact me for the code). 
     
    SHIFT is going to be a jam-packed day of learning and networking with 30+ industry executives on a dozen different sessions. Attendees will hear from companies leading the charge into programmatic video and TV including 4C Insights, A+E Networks, Amplifi, Beachfront Media, Bloomberg Media Group, Brightcove, Cedato, Cross MediaWorks, eMarketer, FreeWheel, Fox Networks Group, IAB, IBM Watson, MediaLink, Prohaska Consulting, Publicis, Roku, SintecMedia, SpotX, Time, Inc., Turner Ad Sales, Vemba, VertaMedia, Vevo, Videology and others.
     
    Our amazing keynoters are Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal and Jon Stimmel, Chief Investment Officer, Universal McCann, 
     
    I hope you’ll join us for this must-attend day of learning and networking!
     
    Learn more and register now!
     
    (* Early bird registrants get 2 entries each for the Roku Ultra drawings.)
  • 10-16-17 NBCUniversal EVP Mike Rosen and Universal McCann Chief Investment Officer Jon Stimmel to Keynote at SHIFT
    NBCUniversal EVP Mike Rosen and Universal McCann Chief Investment Officer Jon Stimmel to Keynote at SHIFT
     
    by Will Richmond
     
    I’m excited to share that Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal and Jon Stimmel, Chief Investment Officer, Universal McCann, will be our keynote speakers at the SHIFT // 2017 Programmatic Video & TV Ad Summit on Wednesday, November 29th in NYC. 
     
    Mike will be interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting, focusing on how NBCUniversal is innovating with programmatic. NBCUniversal has moved aggressively to enable ad buyers to use data and technology to buy its inventory. It most recently announced Target as its first self-serve programmatic client for national inventory, powered by 4C Insights. In addition to discussing NBCUniversal’s own efforts, Mike will address how TV networks can embrace programmatic to compete more effectively.
     
    Jon will be interviewed by Matt Spiegel, Managing Director, Marketing & Technology Solutions at MediaLink about how UM is driving clients’ business outcomes with automation and data-enablement for video and TV ad buying. Jon will also address more broadly how programmatic is impacting agencies and what they should be doing to adapt and succeed. 
     
    Mike’s and Jon’s keynote sessions highlight a jam-packed day of exciting sessions covering all aspects of programmatic video and TV. I’ll be posting the full SHIFT program shortly.
     
    Early bird registrants save $100, with all eligible to win one of three Roku Ultra 4K Streaming Players. Further discounts are available on 5-packs and 10-packs. Startups and students can register for a reduced $245 ticket (contact me for the code). 
     
    I hope you’ll join us for this must-attend day of learning and networking!
     
    Learn more and register now!
  • 9-14-17 Discounted Registration for 3rd Annual SHIFT // Programmatic Video & TV Advertising Summit; 12 Initial Sponsors

    Discounted Registration for 3rd Annual SHIFT // Programmatic Video & TV Advertising Summit; 12 Initial Sponsors

     

    by Will Richmond

     

    Early bird discounted registration is now available for VideoNuze’s SHIFT // 2017 Programmatic Video & TV Advertising Summit on Wednesday, November 29th in NYC. This will be our 3rd annual SHIFT conference, with last year’s event drawing 400+ attendees and 50 executive speakers. 

     

    Twelve industry-leading companies are on board as sponsors, including Title Partner FreeWheel; Premier Partners  SpotX, VertaMedia and Videology; Headline Partners 4C Insights, Beachfront Media, Cadent, Cedato, SintecMedia, Smart AdServer and Vemba plus Branding Partner Roku. 

     

    I’m very grateful that all of these companies are supporting SHIFT. There are additional sponsorship opportunities available; please contact me if you’d like to learn more. 

     

    SHIFT is entirely focused on how data-enablement and automation are revolutionizing video and TV advertising. eMarketer estimates that spending on programmatic video and TV (including addressable ads) will reach nearly $16 billion in 2018. Every macro industry trend suggests that for video advertising to be sustainable, it must become more targeted, efficient and effective. This is why programmatic approaches are gaining momentum. 

     

    The SHIFT program will include a mix of keynote interviews, panel discussions, fireside chats and research presentations. The goal is to provide attendees with insights and data that are valuable in both day-to-day and longer-range planning. Stay tuned for more information about the program and our initial group of speakers. 

     

    Learn more and register now!